Branding for the new Eco Store within an existing vegan cafe in Skipton. Customers can buy environmentally friendly goods and bring their own containers to stock up on essentials like shampoo and washing up liquid at the re-filling station.
A three circle motif using letters within the store name; moving from full to empty, this serves as a metaphor for using less - as well as referencing the re-filling service within the store. This motif is used throughout the branding in different copy. Branding included shop-front vinyls and social media content.