Brief: Branding for a festival in New York, to attract the whole community and celebrate its diverse neighbourhood.
Solution: An illustrative approach is inspired by the streets of Bushwick; the visuals started as a map of the borough and were abstracted to give a quirky, celebratory feel. Hand-drawn lettering and a vivid colour palette echo the graffiti that makes Bushwick such a distinctive neighbourhood and capture the anti-gentrification sentiment of its residents.
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